People Want Growth and Development

Don’t create your company culture on bean bags and potlucks. Create your company culture by developing people and your competitor’s people will be very willing to jump ship and come join you. The majority of employees leave their organizations for growth and development. 

A-players make moves very differently than B and C players. Let’s look at the exact reasons below. 

1. Growth. They are looking for a better growth trajectory. So, over the next 12-18 months, they want to know they will see a better growth trajectory than if they stay with their current employer 
   
   
2. Stretch. At Day 1, A-players are looking for a bigger job than they’ve ever had before.

   
   As you are attracting people to an organization, the big hook is not the job description. The hook is communicating how you are going to grow and develop the candidate. You need to communicate that in 12-18 months that person is going to be better off and more employable for you, but also for other opportunities.   

   Create a culture of growth and development of your team members so that not only do people want to join you, but your competitors want to steal your people. At Titus, we say “Fair game! If we are not treating them in a way that is honoring their skills, gifts, and talents, and developing and rewarding them, you have every right to take them. If it’s better for them, go for it.” We want to know that we are the best place for our people and that we are growing them, investing in them, developing them, and rewarding them handsomely because they are helping our company hit its goals and objectives. 

    
3.  Impact. The last reason why A-players make career moves is for impact on the world around them. 

We have a generation right now that is rising up and money is not number one. They want to know that their life counts. They want to know that their lives have meaning. If they are putting in 40-60 hours a week for your organization, they want to know that it has an impact on the world in a positive way. The work that they do needs to have impact in either the small world around them, the global world, or their personal world. Is your company having a positive impact on them: allowing them to travel less, giving them the ability to be more present with family, etc. There needs to be impact happening both ways. 

Growth. Stretch. Impact. That’s why A-players make career moves. So, think about your current employees. Start with your A-players. Are you providing these 3 elements for them right now? Because if not, they are about to leave.